This is a true story, about strong, young and determined guy from Elche. It was in 1930 while the world was busy celebrating the first Football world cup, by the way, won of course by Uruguay… and scientists discovered a small (then planet) called Pluto … our grandfather, Vicente Serrano Tarí, put the first stone of what would be one of the main companies of the Spanish Levante, Los Serranos. And that’s where it all started…

Years later without an office, computer or telephone, spending most days, from city to city and from sun to sun, chopping and breaking down the stone with which joined our cities… Antonio Serrano Aznar took over.

These were difficult times in which we forged our strength for the future. They say that behind a brand there is, in our case, a large family. More than forty years have passed since we founded the Serranos and although the origins are always unsuspected, the opportunities are opening the way and you just need courage to be lucky.

In these years we have united so many cities that it would take another forty years to name them. There is an old proverb that says: “do something that you love and you will not work one day in your life”. They were the 80s and the country was developing, new ways united the populations. We invest in the most advanced production and transport machinery, assuming the commitment with the customer to integrate speed and quality.